5 Reasons Why Your Business Needs a Website
If you’ve clicked on this link, you’re probably already thinking that its time to get your brand online. But like any good business person, you want to make sure that its the right move for you. If you have a few minutes, I’d like to share 5 reasons why its time to make that move today.
1. Proof that you exist
Did you know that 83% of people search for businesses online first before visiting their actual store (thinkwithgoogle)? In a world where virtual existence proves actual existence, not having a website can damage your credibility with potential customers. Further, the lack of a good web presence can make your business seem out of touch with the times and therefor out of touch with the needs of consumers.
2. Email@yourbusiness.com is more professional
Once you have a website, you will be able to create an email address with the same domain. You will also have the ability to assign addresses to your employees from the same account. This is more professional than sending emails from your personal account by far and your clients/customers will recognize correspondence from your business right away.
3. Your website is working when you are not
In this fast paced world, people expect to be able reach you anytime. If a potential customer has you on their mind at 2am on a Sunday, you should be there with the information they need to make a final decision about their purchase. A well developed website will help you accomplish this. It can provide a way to communicate and build relationships with customers no matter the time of day or night.
4. Speak for yourself
Let’s face it, these days everyone’s got an opinion, and anyone with a mobile device has the ability to express it to thousands of people online. Don’t let other people’s opinions be the only voice heard about your business. Speak for yourself instead with a website that accurately reflects your brand.
5. You can reach more customers
Online reach is endless. Having a website will enable you to easily sell your products or services to consumers across the globe if you choose. If your business calls for a local audience, your website can handle that too by getting out in front of the thousands of consumers that conduct local online searches everyday.
Too many reasons...
Perhaps a more accurate title for this article would be “Too many reasons why your business needs a website, but here I’ve just named a few”. There are many online tools that I didn’t mention, which can be used in conjunction with your site, that can produce quite phenomenal results when done correctly. These I will save for a different post at a different time. For now, I hope you will find what I have written to be useful on your journey. Just remember that with a good, knowledgeable web developer there are as many opportunities as you can possibly imagine when you put your business online.